A consistent brand across all communications
As a financial service provider you want to position yourself as a reliable and consistent brand. You achieve such an optimal brand experience when you consistently make the right translation of the chosen corporate identity to all communication tools. Every communication from all the different locations must be in the same corporate identity. Whether it’s the brochures, wall signs, business cards, corporate clothing, flags or social media banners. This means that the process of ordering, customizing and producing all branded expressions must be carefully coordinated.
However, creating, ordering and maintaining consistent brand communication is not easy.